When Coldplay took the stage at the Super Bowl 50 halftime show at Levi Stadium, they joined the ranks of super stars Michael Jackson, Katy Perry, Madonna and the Black Eyed Peas for the chance to impress over 100 million viewers, many of whom were just as eager to hear the British rockers’ classics like “Viva La Vida” and “A Sky Full of Stars” as they were to watch the game.
The halftime show is a massive opportunity for any star; in effect, it is free advertising, and there is potential for a huge boost to both album and ticket sales with a successful performance. After he starred in the halftime show in 2013, Bruno Mars’ Unorthodox Jukebox climbed from No. 7 to No. 3 on the Billboard 200, with sales spiking 92%. In 2012, when Beyoncé ran the show, album sales of 4 jumped 59%.
But, in addition to sales, the Super Bowl halftime show provides an ample opportunity to get the world talking: Last year, 65 million unique people discussed the game on Facebook with 265 million posts. And of course, where there is talk, there are tweets. And this year was no exception. Here is how the Twitter world reacted to the halftime show (and, mainly, Beyoncé):
— The Late Show (@colbertlateshow) February 8, 2016
Taking away the stage from Beyonce is the coldest play of all — Casey Newton (@CaseyNewton) February 8, 2016
Bruno Mars would be the coolest hobbit in the shire — Anna Kendrick (@AnnaKendrick47) February 8, 2016
So many career-complicating things I want to tweet — Mindy Kaling (@mindykaling) February 8, 2016
COLDPLAY MARK RONSON BRUNO MARS BEYONCÉ DANCE BATTLE FIX YOU MONTAGE JOYOUS FINALE OH MY GOD IT WAS SO GOOD I FEEL LIKE I DREAMED IT — Taylor Swift (@taylorswift13) February 8, 2016
This article was written by Madeline Berg from Forbes and was legally licensed through the NewsCred publisher network.