Imagine this: You have conceived a solution to a problem that millions of Americans are having. Your education, experience and military background converge to make this the right time to “go loud” with your startup company.
There is a dark comedy that pervades front-line combat troops. It is a humor that very few American civilians understand and that many of them – apart from perhaps first responders and ER doctors – would find offensive.
If you have noticed a seemingly endless amount of insurance commercials on TV lately, you are in good company. There is a $5.7 billion advertising war going on right now for the hearts and minds of American consumers.