Imagine a product linked to some of the most pivotal and important events in American history. Now imagine an America without that product. American whiskey has played a distinct role in nearly every major historical event in North America for the better part of 300 years.
It was only recently that LifeFlip Media, a PR, and media firm focused on the “Warrior Class.” appeared on my radar scope. In October of 2017, I gave a speech about content marketing at the Military Influencer Conference in Dallas, Texas.
Imagine this: You have conceived a solution to a problem that millions of Americans are having. Your education, experience and military background converge to make this the right time to “go loud” with your startup company.
There is a dark comedy that pervades front-line combat troops. It is a humor that very few American civilians understand and that many of them – apart from perhaps first responders and ER doctors – would find offensive.